Biota
Educate, Encourage, Engage
UCDenver Design Studio II: 2023
Problem Statement
Breaking into the practice of gardening can be intimidating for city dwellers who experience busy lifestyles, especially for those who've struggled to keep a plant alive in the past. This demographic may also struggle to find the point of doing so outside of a minor sense of accomplishment- gardening feels like a lot of work for such little reward, especially when you can find juicy red tomatoes 5 minutes away in any direction.
Solution
Frame the product in a way that not only sells a garden, but sells the promise of creating a sanctuary for themselves and pollinators. A place teaming with life created by their own hand. A place that supports the environment, cultivates life and well-being. A place for connection, establishment, and symbiosis.